Lead Magnet Inspiration for Career Coaches: 12 Working Lead Magnet Examples to Get Your Creative Juices Flowing

Are you a career coach interested in getting more leads for your business?

Do you genuinely want to help people go to the next step in their careers?

Then a lead magnet is just what you need!

A good lead magnet will get more of your ideal clients into your email list, so you can reach out to them with your offers as you launch them.

And as I always say, More Leads = More Sales!

So, if you’re looking for ideas on what free resource you can offer your audience, your search ends here today.

In this article, I’m detailing 12 different working examples of lead magnets that career coaches like you are offering on their websites.

Let them inspire you as you decide on a lead magnet for your own career coaching business.

Let’s dive in, shall we?!


1. Find Your Career Sweet Spot


This free guide contains a detailed career coaching exercise to help working moms make their work more fulfilling and fun.

Coach: Becca Carnahan

Who it’s for: Working moms who want to love what they do

Headline: Find Your Career Sweet Spot!

Story: Find your Career Sweet Spot and enjoy more fulfillment and joy in your work.

Signup process: Enter name, email ID, and tick the opt-in checkbox.

CTA: Get The Free Guide


2. 21 Point Checklist to Prepare for a Job Interview


This is a 21 point checklist that will help job seekers pass their interviews with flying colours. The points are broken down into 3 segments: before the interview, during the interview, and after the interview.

Coach: Sherry Bevan

Who it’s for: Someone who hasn’t attended a job interview for a long time

Headline: The Ultimate Job Interview Checklist

Story: Pass your job interview with flying colours.

Signup process: Enter first name, last name, phone number, email ID, tick the checkbox, and complete the captcha.

CTA: Submit

P.S. I designed this lead magnet so I’m just a little partial to this one!


3. 5 Crucial Keys to Eliminating Self-Doubt and Building Unshakeable Confidence


This is a webinar that helps participants recognize their strengths, define their value, draw strong boundaries, and find their brilliance.

Coach: Stacy Smyk-Santiago

Who it’s for: Those who want to play big when self-doubt and a mean inner critic have drained their confidence

Headline: 5 Crucial Keys to Eliminating Self-Doubt and Building Unshakeable Confidence

Story: Overcome the barriers that keep you playing small.

Signup process: Enter email ID to watch the webinar replay, or sign up via Twitter, Facebook, Google, or Apple.

CTA: Watch replay


4. Job Interview Coaching


This lead magnet includes a free interview coaching session and a step-by-step guide that outlines the right questions to ask, skills to showcase, and pitfalls to avoid.

Coach: Pepelwerk (a job marketplace)

Who it’s for: People who want to be well prepared and ready to crush any job interview

Headline: Job interview coaching!

Story: Learn about the right questions to ask, skills to showcase, and pitfalls to avoid.

Signup process: Enter name and email ID to unlock a free interview coaching session.

CTA: Submit


5. 5 Keys to Discover Your Meaningful Career


This career change training provides participants a structure to choose a career that’s a natural extension of who they are, so they can reach their true potential.

Coach: Laura Simms

Who it’s for: Someone who’s been trying to contribute something positive to the world through their career

Headline: The 5 Keys My Clients Use to Discover Their Meaningful Careers

Story: Discover the step-by-step strategy that’s taking my clients from years of career frustration to meaningful work they’re proud of.

Signup process: Enter first name and email ID to claim a spot.

CTA: Register Now


6. Create Your Future 90-Day Planner


This workbook and planning guide will help women create a 90-day plan to get the results they want this year.

Coach: Anna Runyan

Who it’s for: Women who love planning and want to create their own future

Headline: The Ultimate Guide to Planning The Best Year Ever

Story: Launch your dream and love your life now.

Signup process: Enter first name and email ID to download.

CTA: Download Now


7. Finding Your Hidden Strengths


This is an 8-question worksheet to help budding entrepreneurs find their hidden strengths and uncover their true purpose.

Coach: Sabine Panneau

Who it’s for: Entrepreneurs who want to run their business with ease and feel confident while speaking with clients and signing new ones on a regular basis.

Headline: Tap Into Your Hidden Strengths And Start A Business Being YOU

Story: Tapping into your hidden strengths, understanding your purpose and your “why” are the first steps in getting more clients without dreading the selling phase.

Signup process: Enter first name and email ID to download.

CTA: Yes, I want it


8. How to Feel Confident During Job Interviews


This free guide offers tips and recommendations to help job seekers improve their confidence during job interviews.

Coach: Giselle B.

Who it’s for: People who want to improve their self-confidence in preparation for their next job interview

Headline: Feel confident as ever in your next job interview! 

Story: Simple ideas you can implement right away and expert advice to crash your next interview!

Signup process: Enter first name, email ID, and click the checkbox to consent.

CTA: I need this!


9. How to Land Multiple Job Offers Quickly


This free live online coaching shares insider secrets that will help job seekers grab any employer’s attention in today’s competitive job market.

Coach: Irina Pichura

Who it’s for: Those who’ve been searching for a job for a long time, applied to 100’s of jobs and feel like nothing is going to help

Headline: How to Land Multiple Job Offers Quickly 

Story: How to become a “no-brainer” hire

Signup process: Select suitable time for the training, select the correct time zone, enter first name and email ID.

CTA: Register Now


10. 10 Job Interview Questions & How To Answer Them


This free guide outlines 10 job interview questions and provides guidance on how best they can be answered.

Coach: Mirela Borsan

Who it’s for: Anyone who wants to have reduced stress and increased confidence while preparing for a job interview

Headline: Free Must Have Resource For Job Seekers

Story: Job Interviewing Doesn’t Have To Be Hard! In Fact, With Just A Few Minutes Of Preparation, You Could Ace That Job Interview & Get The Job You Want!

Signup process: Enter name and email ID to download.

CTA: Download Now


11. 30 Journal Prompts to Help You Find Your Purpose


This free printable offers 30 journal prompts to help working mothers learn more about themselves and figure out what they’re meant to be doing in their next chapter.

Coach: Kelli Anderson

Who it’s for: Moms who are in unsatisfying jobs

Headline: Download Your FREE Printable: 30 Journal Prompts to Help You Find Your Purpose

Story: Try these transformational journal prompts to help you find your purpose and ultimately create a more fulfilling life for you and your family!

Signup process: Enter name and email ID to download.

CTA: Send Me the Journal Prompts


12. Top 5 Sites to Find Digital Nomad Jobs


This free guide showcases untraditional ways to find digital nomad jobs, including 5 sites with 200 to 500 daily job postings.

Coach: Samantha Lee

Who it’s for: Aspiring digital nomads who’re looking for remote jobs

Headline: Resource Guide: Top 5 Sites to Find Digital Nomad Jobs (including where I found my remote job!)

Story: Why waste your time if I already did the work? Just sayin’!

Signup process: Enter first name, last name and email ID to download.

CTA: Get the Guide!

I hope this sampling of lead magnets by career coaches has given you a good start on your own lead magnet ideation process.

The purpose of this article was to give you solid examples that can inspire your own creativity.

But I have to say this… please don’t become a copycat. 

When you’re working on your own lead magnet, please don’t copy the headline, content, or design of the lead magnets I’ve shared here.

Be true to yourself and create your own version… something that’s completely unique and totally yours!

I have no doubt that your lead magnet will come out amazing…!!

Now, it’s time to get your own creative juices flowing!

Start working on your lead magnet, and do let me know if you need my help


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